Category Archive: Website

Aug 16

3 Crucial Questions To Ask Yourself When Choosing A Digital Marketing Agency

If you are in search of a digital marketing firm Calgary has several companies from which you can choose. However, before making your final decision, you need to ensure that the company is right for your business. Here are a 3 crucial questions to ask yourself before signing the final contract.

 

Does The Company Have An Online Presence?

It’s very important that you take note of how well your potential company’s blog is doing, because if they cannot help themselves it’s unlikely they will be able to help you with your business. So take a look at their website. Do they seem to have a consistent amount of traffic? Are people commenting on their blog post? Pay attention to their social media presence. Are the mount of followers they have proportional to the amount of followers their competition has? And more importantly, are they posting consistently on each platform? Finally, are they showing up on the first page of the search engines, specifically Google? If you are looking for a digital marketing firm Calgary offers many options, but the most successful companies have an awesome online presence.

 

How Do They Measure Success?

Find out how if the company uses reputable analytics tools. And if they do, how often do they use them? You should know how they measure the success of a company. The best digital marketing agencies understand that sticking with one strategy throughout the entire campaign is not always practical. You must be ready to adapt to change in this particular industry. So before hiring someone, you need to know how they measure website traffic, leads, subscribers, sales and other signs of growth.

 

Do They Outsource Their Work?

On many occasions, business owners will meet with a firm and become impressed by technology, strategies and their depth of expertise. However, after signing up with the company, they soon discover that the people they met with are not the ones who will actually be handling their project–they outsource the work to someone they have never met.

This can cause a big breech in trust and it means that it will be hard to assign accountability to someone because you never know who is working on your campaign at any given time. So before signing up, ask the company if their team will be handling your project personally.

When you’re searching for the perfect digital marketing firm, it can be easy to get caught up in all of the promises of results. However, if you are vigilant, you will be able to decipher which companies can actually follow through on their promises. Finding the perfect firm simply means asking the right questions.…

Apr 23

How Not To Advertise Your Website

Email Marketing

Unsolicited commercial e-mail is SPAM no if, ands or buts. Don’t do it! Any form of email spam is just bad publicity and will make your website less creditable. If you plan on running an email marketing campaign be sure to make it legit and only send commercial email to visitors to your site that have signed up to receive your newletter. And don’t forget to always give them the option to opt out should they desire.

Paid Traffic
No not PPC like Google Adsense or the like. I am talking about companies that promise 1000’s of hits to your site for the low price of $3.99. These programs just don’t work. These companies usually rely on website Pop-ups or the like and traffic mostly will come from the same source. Don’t forget in general most people consider pop-ups a huge annoyance and most modern day browsers have built in pop-up blockers so you would be just wasting your money.

Traffic Exchanges
Basically you look at others sites for about 60 seconds then you press the “Next Page” button and usually enter a code. The more sites you surf the more credits you receive to have your site displayed to users like yourself. Basically everyone in the traffic exchange is in it for their own site and doesn’t really pay much attention to the sites they are surfing. Instead spend your time on something more productive like creating quality content for your own website.

Forum Spam
Nobody wants to see your website link in every post you make about some unrelated forum topic. Instead join a webmasters forum like Digital Point or Earners Forum and learn a few things about marketing properly.

Blog Spam
Just like forum spam blog spam is really just a waste of time. Besides you would just be wasting your own time on this one because all blogging platforms have some type of comment spam filtering installed or available to them. If you run WordPress I recommendAkismet.…